The iMac: An Apple innovation Essay -- essays research papers fc

The iMac: An Apple innovation Apple was definitely â€Å"thinking different† when it created the new addition to the Macintosh family, the iMac. It’s creative design and refreshing departure from the computer industry standard of boring beige boxes is gaining this marvel many optimistic reviews. This new personal computer, which is pronounced eye-Mac –the â€Å"i† stands for Internet, combines the computer and the monitor in one unit making it, in effect, an updated version of the original one-piece Macintosh. That makes the iMac ideal for people who want to conserve desk space. The iMac looks different: The iMac is housed in a translucent, two-tone plastic case that is aqua and white. Apple’s industrial designers describe the colors as Bondi Blue and Ice. The iMac’s chief industrial designer, a New Zealander, said the diaphanous blue-green color reminded him of the water off Bondi Beach near Sydney, Australia. Although Apple executives first discouraged speculation about alternative color schemes for the iMac, the company later succumbed to the popular demand by adding four new â€Å"flavors†, grape, lime tangerine, and strawberry. The mouse, the keyboard and even the power cable are translucent, too. The mouse is esthetically pleasing to the eye, but its slippery hockey puck shape has ergonomists shaking their heads. The iMac’s mouse is perfectly round and 3 inches in diameter by 1 inch thick, compared with Apple’s standard 4-inch-by-2  ½-inch mouse. Because its shape and size make it ...