The different kinds of Technology being used in business Research Paper

The different kinds of Technology being used in business - Research Paper Example This is the reason, majority of companies are ready to spend huge amount of their capital on R&D (research and development). Technology and the Internet have had a profound effect on service marketing (Bitner, Brown & Mueter 2000). In an increasingly networked world information of varying quality is being aggregated for business use. Senior managements course of action is clear: (a) view; (b) manage and (c) deliver information as a competitive weapon. Information technology (IT) change is all-pervasive or ubiquitous. Consequently it is important that employers engage in change process in thoughtful ways–respecting and holding to ideas and practices of the past that have enduring value while also attending to emerging ideas and necessary changes in practice. The changes now experienced are no one-time affair. All business organizations must expect accelerating change and continuing efforts for renewal. Gildea (2005) explained that it is not getting people to learn C++ but trying to figure out how to do things all the time and differently. As another example of the technology-attachment linkage customers buying online often rely on a limited set of mediated channels that regularly lack the actual interactivity needed to effectively make purchases and address customer service questions. Similarly employees considered traditional office staff or more virtual workers rely extensively on various mediated channels that may do more to provide information overload than actually facilitate meaningful connections with other aspects of the organization. (Wolff, 2005, 29) Today the Internet is used for a wide variety of purposes including email surfing the World Wide Web chatting in chat rooms doing research and retrieving information games gossip and more. The impact of the Internet appears to be widespread with a large number of companies striving toward an e-business (i.e. business conducted over the