Business Plan for a Car Wash Essay example -- essays research papers

1.0 BUSINESS PROFILE1.1 Business DescriptionModern raft are very brisk and they often neglect to clean their cars, and sometimes the limited living space also is the problem for the people who want to clean their car but they do not have space to clean their car, especially in Taiwan. Therefore, the car wash grasss are increasing quickly, and people are happy to send their cars there. In Taiwan, hand-washing cars is more popular, because the clients think using hands to wash is softer. It does not damage the pain of the cars, and it is a luxury way to take care their cars. Kevin Car brush (KCW) business is a newly established car washing company located in the city of Kaoshung, in the south of Taiwan. KCW was established to cater for people who are busy and often neglect to clean their cars as well as those people who have difficulty cleaning their cars at their homes because they do not have an available area.Taiwanese people believe that washing cars by hand is better for the c ars paint because washing by hand is softer than by mechanized washing. This car washing shop will be about 100150 squares in size and will be located on the receding of the street in the central. 1.2 Business Mission StatementKCW is dedicated to providing its customers the ultimate car wash & care experience. Focusing all of its energy and resources on customer satisfaction and value, while providing owners and employees an excellent reward. 1.3 Situation AnalysisKCW is entering their first year of operation. Kevin believes that a comprehensive marketing st markgy will be pick up to the success of the business. KCW offers a premium hand car washing service provided by a well-known local family. The basic market need is a premium car washing service that is far less abrasive than the traditional automatic car washes.1.3.1 Pest AnalysisPolitical FactorsEconomic Factors social FactorsTechnical Factors1.4 SWOT AnalysisThe following SWOT analysis captures the key strength and weaknes ses within the company, and describes the opportunities and threats facing KCW.1.4.1 StrengthsGood relationships with many perspective customers in the coffin nail market. Strong family name recognition and equity in the community. Well trained employees.1.4.2 WeaknessesThe need... ...le risk, and it may cause the price of petrol to getting higher the exchange rate of currency to change. If the price of petrol gets higher and the exchange rate of currency is changed this will decrease the usage and sales of cars. Under this situation, the car washing shop will decrease the demands from the car drivers. They prefer to use the public transportation than using their own cars. Furthermore, the environment regulation is the important issue that KCW need to assume all the time, because if my car washing shop disobeys the rules, the shop may lose its the operation license or even be closed down by the law.8.2 Contingency PlanTo create a contingency plan KCW are considering the following factor and areas. Again, once KCW has this plan will help its operation and vie with its competitor. Difficulties and RisksProblems generating visibility. Overly aggressive and debilitating actions by competitors.Worst Case Risks May IncludeDetermining that the business cannot support itself on an ongoing basis. Having to liquidate equipment to cover charge liabilities.REFERENCES1. http//www.glaze.com.tw/procedure1.htm